In an exciting new sustainability initiative, Bstore have just launched their new 1-for-1 Tree Project, where one tree will be planted for every pair of shoes sold either in-store or online.
Starting March 15, the project will see thousands of trees planted across Australia and internationally in a bid to offset carbon emissions, reduce climate change, and rejuvenate ecosystems that provide habitats for native wildlife.
The family-owned shoe boutique has been committed to delivering comfort and style that will “make feet smile” since 2001 and was one of the first stores to introduce eco-friendly brand Birkenstocks to Western Australia.
Bstore owner, Mike Edmiston hopes that customers will get behind the project, as every small initiative adds up to make an impact.
“This year marks the 20th birthday of Bstore. Btore’s purpose has been to make feet smile. With the launch of our 1-for-1 Tree Project, we feel like our purpose is now so much bigger. By helping to reforest the world, we aren’t just making feet smile, we are now making the world smile. It just feels right.”
Bstore has teamed up with Australian charities like the Carbon Farming Foundation (CFF) in WA and restoration groups across NSW and VIC to aid the recovery of areas affected by bushfires. Bstore will also be donating fruit trees in developing African nations which will provide job opportunities, income and a source of food to locals.
Customers will be kept updated on the progress of the project and the volume of carbon emissions reduced as a result of the Bstore 1-for-1 Tree Project.